Segenita Records presents Award Winning Eritrean singer, songwriter and producer Lidiaana. With the passion, prowess and creative dedication of a genuine artiste, Lidiaana embodies one of London's brightest new entrepreneurial talents.
From a tender age, Lidiaana's musical roots were in gospel, funk and RnB. She relocated from Germany to London to kick start her career. Lidiaana finds her soul in music and has since toured venues across the globe, including the acclaimed Royal Festival Hall, and she's performed alongside the likes of Naturally 7, German Hip Hop set-up Les Sans Mono, and London's Philharmonic Orchestra. Touring in her Eritrean motherland saw her win the Raimoq Award#3 for the best single of the year Sawa.
With the release of upbeat single Adey, Lidiaana is proud to be at the forefront, and a pioneer of a new Eritrean RnB movement, and headlines regularly at major Eritrean events both abroad and in the UK.
Lidiaana's sound is an ever evolving mix of RnB soul and African gospel, catchy hip hop dance beats and funky house rhythms, achingly emotive multi-lingual lyrics and buoyant melodic grooves: tied together with captivatingly expressive vocals.
In conjunction with her music, she also branched into charity work by founding the Lidiaana Foundation, which gives deprived children a chance of an education. Moreover she has been modelling, appearing in adverts and music videos and keeping us very happy and entertained with her Happy Monday Videos aka #AfroliciousMonday.
For all her business ventures and independent entrepreneurial work she has done, she has received awards such as the award for Leadership from the London Business School.
Her latest Album "How Often" (Segenita Records) is now in Stores and she is currently working on new Music with the legendary Mo Pleasure (Michael Jackson, Earth Wind and Fire).
About Segenita Records
An independent Record Label launched in 2010, which uses a section of its income to support various charities such as the Lidiaana Foundation, Eritreischer Verein für Körperbehinderte and Rediate’s Fund.